How To Find Great Gifts For Her

How To Find Great Gifts For Her

3 Easy Steps to Success (2019)

Finding that perfect gift for a woman, no matter for which occasion, can be a daunting and sometimes very stressful.

In fact, we talked to over 2000 women, and we found out that most of them have high expectations when receiving a gift.

Moreover, whether she likes the gift or not can positively or negatively impact the relationship with the gift giver.

Bottom line? If you want to find great gifts for her, some preparation is a must.

In this guide, you will learn how to give her the perfect gift in 3 easy steps. On top, you can also find detailed lists with the best gift ideas of the moment.

Let’s dive right in.

Cartoon Book used as a model for our gift guide

Don’t have time to read the whole guide now?

No worries. We can send you a PDF copy so you can read it whenever it suits you. Just click on the button below, it will only take 5 seconds. Or, if you wish to see the list of our top 10 best gifts for her  click that button.


Our gift-giving advice is based on the insight we gathered from talking to more than 2000 women, 25 lifestyle experts, and thee university professors.

We created a simple 3-step technique that makes excellent gift giving an easy thing.

In the next few sections, we will take you through it step by step.


Finding A Great Gift For Her

Hack 1: Add Meaning to a Gift for her

Hack 1:

Add Meaning

Hack 2: Tap into her Passion & Hobbies for a gift

Hack 2:

Her Passions

Hack 3: Give her a useful gift & cool gadget for work

Hack 3:

It’s Useful

Hack 4: Give her a beauty Makeup set or Fashion item

Hack 4:

Beauty & Fashion

Hack 5: Give her a Home Decor item or a relaxation gift

Hack 5:

Home & Comfort

Hack 6: Give her a cool gadget or Tech item

Hack 6:

Gadgets & Tech

Hack 7: Go for a classic gift like Flowers or Chocolate

Hack 7:

Go Classic

Hack 8: Be extra creative if she already everything

Hack 8:

Has It All?


Add Meaning To The Gift

We interviewed over 2000 women.

And we found that over 76% of women agree that a successful gift should have meaning.

Moreover, this sentiment is even stronger with younger women

The reason why women are so fond of meaningful gifts should not come as a surprise.

It’s because you show her you take an honest interest and involvement in her life.

Keep on reading…

Infographic showing that adding meaning to a gift is highly appreciated among gifts for women

Giving a gift is all about people participating imaginatively in each other’s lives.”

Lee Anne Fennell

University of Chicago

So if you want to see a beaming face when she opens your present, you should add some meaning to your gift.

But finding such a meaningful gift will take a lot of time and effort right? 

Absolutely not!

Here’s the deal, they are two concrete ways to get this right.

Such a gift shows that you care enough about the relationship you two have to make the effort to find an item that is customized for her in some way.

But aren’t there millions of personalized gift options out there?

True, but our research shows that even by giving her something that has the first letter of her name or her zodiac sign already has a significantly higher value than the same item without any customization.

Still seems too daunting? No worries, to help you even more, we already identified the concrete top 10 personalized gifts for her in this list.

Try to find a gift that reminds her of a positive memory or feeling.

Our survey results showed that not only does it make her happy to have something that reminds her about precious memories, by extension she also feels more positive about the gift giver.

Bonus: results show she is 3 times more likely to share the fact that she received such a meaningful gift with her friends and colleagues, increasing your image as a thoughtful person.

An example of such a gift could be a photo frame holding the pictures of that great trip you did together, or a lovely keepsake box.

You think she will love a gift like this? Then check out our hottest thoughtful gifts of 2019, that are guaranteed to make you look like a considerate and thoughtful hero.


Her Hobbies & Passions

Last holiday season, more than 60% of US consumers returned at least one gift.

This shocking data point from the US National Retail Federation shows how easy it is to get it wrong.

cartoon saying that finding great gifts for women is not easy

One way to increase the chances of your gift not getting returned is to give her something that is connected to her passions or hobbies.

But watch out, if you are unsure about her passions, you will want to stay clear of this route!

Our data also shows women dislike gifts relating to specific hobbies that they are not interested in.

At this stage you will find yourself in one of two situations:

Honestly, I don’t really know what her latest passions or hobbies are. It seems to change quite often.

No worries, then this hack, might not be so relevant for you. Just skip to the next one.

Yes, I think I know what she loves spending her free time on!

Great, let us explain how you can leverage this for a great gift.

As you can imagine, there are tons of hobbies & passions. We will discuss the most popular ones and explain how you can identify those great gifts for her.

Giving her a gift that is related to her passion isn’t just considered as useful, it shows you know her and you care about her interests.”


With more than 3 billion people worldwide practicing Yoga, out of which the majority being female, this ancient and spiritual discipline is hotter than ever.

However, practicing Yoga requires a lot of equipment…

Enter: the opportunity for a truly relevant gift.

Sounds simple enough, right? Well… it is a bit more complicated than that.

Firstly, our research shows that she wants to look her absolute best during yoga class, so not just any item will do.

Secondly, there are many items to choose from, as over $80 billion in yoga merchandise is sold each year.

But don’t worry, we already did the work for you and analyzed and compared countless options to identify the hottest Yoga items of 2019 (updated November). Each of them is bound to make her enjoy her class in style. So if she loves this spiritual discipline definitely check out the list!

H20Pal is our #1 fitness gift for her. It's a great gift if the women you are buying for is into fitness


Doing some form of exercise isn’t just good for the body and overall health, it also relieves stress.

This means that sports make her look beautiful and happy. So giving a gift that enables her to do more of this is bound for success.

But again a word of caution, if she is not into any form of physical exercise, our data clearly show that these gifts are not appreciated at all.

So, Is the women you are buying for into fitness or other sports such as running or hiking?

Then you will find some great gift ideas in this list of the hottest fitness gifts for her, in which we’ve already captured the latest fitness trends!

WATCH OUT: although you can score great points giving a fitness related gift if this is truly her passion, you should under no circumstances give a woman a gym membership as it, in general, is interpreted as a hint towards her being overweight…”


Holidays are inherently connected with positive feelings.

Get a travel gift right, and you will be forever connected to the great memories that are made during the trip.

Here are two concrete ways you can do exactly this:

Firstly, you can give her a gift that will come in handy when she leaves on her trip.

This can be the latest trending piece of travel luggage or another useful gift for travelers in 2019.

Secondly, you could give the gift of travel itself, however here you need to be careful.

She might not like everything about it, or she might not have holidays left.

A better approach might be to gift her an experience during a trip that she was already planning.

Alternatively, give her gift cards for accommodation or flights with companies like Airbnb or Skyhour.

Experiences lead to greater levels of happiness than material goods do as it requires a disconnection from the routine and the mundane of the day-to-day.”

Prof. Cassie Mogilner Holmes

UCLA’s Anderson School of Management


Unsurprisingly, most women we talked to said they love food. And hence receiving a gift related to food & drinks also scores very high in the ranking.

However, you do want to keep a couple of things in mind.

For starters, the women in our survey indicated that out of all food related gifts, they prefer receiving an experience.

The excitement linked to going to that fancy restaurant or to that hip new cocktail place will provide her with as much joy as the food itself.

Also cooking books, kitchen gadgets and trendy accessories are appreciated by the foodies.

However, women +55 years old tend to appreciate cooking books much less, and items much more. This because by that age they know already many great recipes, and prefer kitchen appliances to make cooking easier.

Finally, note that you can also score points with a classic such as chocolate, but stay away from big no-nos such as diet books, or specific food she hates.

With all of these things in mind, we created this top 10 list of top food-related gifts for her.


Of course, there are many more hobby gifts out there, depending on her specific passion. Although we do not have the time to cover each one separately, we did create this ultimate list of hobby related presents.

If you search a gift for a woman, who’s into other hobbies like dancing, gardening, jewelry, painting or photography, then this list is the one for you!

Photo Camera used to guide people to hobby related gifts for her


Useful & Work Related Gifts

You think giving her a gift related to her work life is a stupid idea?

Wrong! She will spend over 60% of her time at work.

Providing her with a useful gift that enables her to perform at her best at work is well appreciated.

Such a gift can be an item linked explicitly to her job, but can also be an everyday useful item. Note that in general, we see that gadgets that are also easy to carry score very high.

A great example could be a trendy portfolio to hold her laptop and notebook.

Besides gadgets, also stylish items that will make her look fashionable at work are considered as a great gift. Keep on reading…

Lipstick-Sized Premium Power Bank is a useful and great gift fer that she can also use at work


This lipstick-sized premium aluminum Power Bank has been bought a staggering 30.000 times! It’s super useful, and she can proudly take it to any meeting or presentation.”

You believe the woman you are buying for falls under this category?

Then you will want to discover the most popular useful & work related gifts for her of 2019.


Beauty & Fashion Gifts

Whether she is at work, with friends, or just out shopping, she will always want to look her best.

We immediately hear you thinking “But there are so many options, where do I start?

Well, thanks to our in-depth research, we did not only found that 68% of the women who are interested in beauty or fashion products would love a gift relating to it, we even got the numbers on which are the best products to buy.

Although most beauty & fashion products seem to be appreciated, age plays an exciting factor.

Both jewelry and accessories such as scarfs, gloves, and hats are more appreciated as women mature.

So if you are buying for a woman below 35, you might want to focus on the other items.

Great, now you have inspiration on the specific product categories, but to help you even more also a look at these five additional tips on getting beauty and fashion gifts right:

Go for sets of beauty products

70% of the women we talked to confirmed they appreciate the opportunity to test different versions. And your chances are higher she will like at least one of them. 

Buy a beauty brand that she already uses

It shows that you know her and that you care enough to check around what her favorite products are. If you hear her bragging about a specific beauty product, you definitely should remember the brand.


Buy her a different scent/color from her favorite brand

Want to go a bit more exotic? Look for a different scent or color of one of her favorite beauty brands. Do a bit of research on other best selling variants, and you are all set.

Buy a fashion item she mentioned before

Buying a fashion accessory that she has mentioned or hinted previously is a huge winner. More than 90% of the women agree they will like it more and it shows her you listened!

Handbags are a good choice

If you are buying clothing, it can be very tricky to get the size right. So if you want to avoid returns, we recommend purchasing a handbag or purse. It’s loved by women whether she is into fashion or not.

You think she indeed is a beauty lover or fashionista? Great! In case you want even more inspiration perhaps you want to check out our hottest 2019 beauty & makeup gift sets or this great gifts for a fashionista.

Note that beauty products for pampering & relaxation scored extremely well. Therefore we decided to create a separate list around them: the top 10 relaxation & pampering gifts for her.


Home & Comfort Gifts

After a hard day of work or spending time on things she loves, she wants to relax and truly be herself at home.

A practical, unique, stylish or funny decoration gift that makes her home cozier and “her” will be appreciated.

These work not just as a housewarming gift, but also as Christmas present or birthday gift.

Besides decoration gifts, our research shows women also very much enjoy products to pamper themselves, as well as comfort and sleep-related gifts.

Is she interested in beauty & fashion? Then she will love pampering gifts even more (84% vs overall average 79%).

But also when she is passionate about yoga or fitness, you can be reassured she will like these gifts as the scores are almost as high (82%).

It makes sense as she probably wants to treat herself after a building up a good sweat.

Do want to surprise her with the right gift so she can adequately pamper herself and fully relax? We captured the must-haves for any girl right here.

Or wondering which are the trendiest home decoration items of the moment? We combined them all in this 2019 update.


Gadgets & Tech Gifts

Technology is ever-changing, making our day-to-day lives more comfortable and more connected.

Although we all like this, some people are true junkies and can’t get enough of the latest technological gadgets.

Time to break a stereotype: most people think of men when talking about tech lovers.

However, there are a lot of women who are into technology and gadgets as well.

In fact, our survey showed that 63% would enjoy receiving a tech gift.

But aren’t tech gifts expensive?

Keep on reading…

They can be… but not necessarily!

Yes, most people would love to receive an iPhone X this Christmas, but spending a $1000 on a gift is a bit too much for most of us.

Instead, we’ve done our homework and identified the best tech gifts for her this Christmas 2019, ranging from $10 to $500.

Some of these gifts have already been on the market a few months, others, however, are part of start-up ideas and hence a genuinely innovative gift for any techie.

Intrigued? Check out the full list now!


The Classics

Classic gifts are perhaps not the most creative gifts to give.

But the saying “you can never go wrong with the classics” is also partly true when it comes to gift giving.

Only partly true you say?

Yes. You see, 71 % of the women we talked to indeed confirmed that they would enjoy receiving a classic gift such as flowers or chocolate.

But there are some rules related to the occasion as well as who gives the gift.

Keep on reading…

Firstly, she will be happy when receiving flowers from a friend for her birthday.

But if you are her partner, she will expect something more and long lasting on top.

Never JUST give her flowers for her birthday. Add them to a more significant gift, and you will be scoring big time!

Secondly, also for important holidays such as Christmas, she will like to receive a nice box of chocolates as ONE of the gifts she receives, just not as the ONLY one.

Still with us? Great!

Are you looking for that lovely extra touch to your main gift?

Or perhaps you are just looking for a small gift to give her as an everyday surprise?

Check out our following list: the ultimate list of classic gifts for her.


If She Has It All

After reading all the above, you still think, “but she already has all of these things”?

Don’t feel bad. This does sometimes happen!

For those of you who are still lost, we have two more lists.

Premium Watch to Highlight our list of gift for a girl who has already everything

We looked for those gifts that are so unique, funny, and/or practical that she can always use it.

Click here to discover our 10 gifts for the woman that has it all.

Or… if you say budget isn’t an issue for this gift, you will for sure find something truly unique in our 10 over-the-top gifts for when budget doesn’t matter.


The Story Behind

The art of successful gift giving is bigger than just finding the right gift itself.

In STEP 2 and 3 we will talk about how to make the overall experience memorable for her.

Let’s dive right in!

Cartoon step 2 of the gift hacking technique. Tell her why you bought her this gift

First of all, the best gifts are those that come with a story.

This step is no rocket science, don’t worry, just tell her why you decided to give her that specific gift.

Did you give her a meaningful gift? Remind her of that meaning or memory, the happy feelings linked to them will make the moment more impactful.

Or perhaps you gave her that gift because you know it is related to her passion, work, or because it is so her and would fit perfectly in her home?

By explaining the reasons behind a gift you show her you understand her, listened and remembered those personal things she might have mentioned before.

A gift from the heart given with genuine feeling is worth much more than an expensive last minute afterthought.”


Survey Participant


The Perfect Execution

So wait, there is more?

Yes, but stay with us, we’re almost there.

Remember, what we are trying to do here is make the overall gift giving experience more impactful and memorable for her.

This last step can almost always make the difference between a good gift and a great for her!

Though often neglected, it’s more important than you might think…

4 out of 10 women confirmed that original or beautiful gift wrapping does make a significant difference, and almost 7 out of 10 believe a gift is better if it comes with a personal card.

So you would like to make a lasting impact with your gift?

Go for a nice wrapping, potentially adding a cute bow.

For the creatives among you, you can even add additional layers by for example going for ‘dummy’ wrapping, misleading her about the shape of the present by using a bigger and different sized box.

If you are looking for some inspiration or creative wrapping solutions, check out this nice gift box.

A card is a waste of money, and nobody reads this anyway


Our survey clearly showed that adding a beautiful card to a gift is appreciated.

On top, you can emphasize the overall intention of your gift by writing some meaningful or funny words on a themed card.

Need help finding a great card to add to your perfect gift? Check out this great assortment of birthday cards or this amazing assortment of Hallmark Christmas cards for just over $1 a card!


Bonus Tips

Before we close this ultimate guide, we wanted to leave you with some final interesting conclusions from our survey.

In this section you will find out:

  • How much you should spend on a great gift for her
  • Whether gift cards & cash are OK
  • What you should never buy her!
  • Material gifts vs. experiences
Cartoon Highlighting The Extra Bonus Tips on what to take in mind if you give a gift to a women
A piggy bank used to highlight how much you should spend on a gift for a women


The general rule of thumb is to choose presents with more or less the same value as the presents you receive yourself. 

If you spend much more on the gifts you gave her compared to the ones you receive from her, you might leave her behind with either a sense of entitlement or a sense of the need for her to reciprocate. 

It’s OK to spend a bit more if it unlocks that amazing gift you wanted to buy her. But if you do so, you should try to downplay the actual costs. You want to look savvy and not pretentious.

We know women do not want expensive gifts for Valentine! Less than 10% of the women want you to spend more than $50, and 15% does not even want a gift.

With regard to her birthday or Xmas you could buy her something more expensive.

INSIGHT: 50% of all women in our survey indicated that the amount you spend on a gift does not matter!


In general, the answer is YES!

When we asked women if they would be happy receiving a gift card as a gift more than 85% agreed this would be a great gift. 

These results were consistent for all age groups. 

However, we see the results for gift cards are slightly lower in case the gift giver is her husband. In these cases, gift cards are sometimes considered as a lack of effort or gift which is not personal.

In any case, if you decide to give a gift card, make sure it’s linked to her hobbies & passions!

Example of a Gift Card: Starbucks
A Diet Book: Used as an example on which gifts not to give to a women


Below you find our list of the worst gifts you can give to her based on our survey results.

We provide you with the disapproval rate for each item and the reason why it’s a bad idea to give those gifts. If you still decide to go for it, you must know her very well.  

  1. Diet Products or Books: (72%) It will always imply you believe she’s overweight and it will be considered a rude gift in most cases.
  2. Baby or Child related Gifts: (67%) She is a mother already 24 hours a day. You should give a great gift for her!
  3. Anti-Aging products: (53%) You should never point out to a woman she is aging
  4. Tickets to a Sports Event: (50%) Unless she is a die-hard fan of a team, it’s not seen as a very personalized gift.
  5. Gym membership: (48%) It could imply you believe she is out of shape. Unless she is very sporty or it’s an upgrade of her existing programs, don’t think of it.
  6. Sex-related Gifts: (45%) Many women prefer to buy those themselves, prefer to talk about it first or do not want them.


Experiences as a gift tend to have a slightly higher approval rate over materials. 

In general, 2 out of 3 women would prefer an experience over a material gift. But preferences seem to shift with age. 

When asked women under 25, we see 3 out of 4 have a preference for experiences, while women over 45 have indicated a 50-50 split.

If you go for an experience as a gift, we would always recommend starting from her hobbies and interests.

Romantic Balloon Flight: Example used to highlight the preferences between material gifts & experiences as a gift for women

So there you have it!

Hope you find all these hacks useful and you are now set to surprise her with the perfect gift! If you have comments or questions, feel free to post them below. If you would like to subscribe to our gift reminder mailing list you can click the button or if you want to see the summer 2019 list of our current top 10 best gifts for her click that button.